Milena Di Nenno, an INNOV-ACTS hosted Doctoral Candidate within the Maria Skłodowska Curie Actions AGORA project, has participated in the 22nd Conference of the Italian Chapter of the Association for Information Systems (ItAIS 2025) in Castellanza, Italy, on 16-18 October.
The theme of the conference was “Emerging technologies for transforming organisations and society”, and Milena presented the paper “Business Practices for a Responsible and Sustainable Metaverse Ecosystem: A Systematic Literature Review,” co-authored with Ariana Polyviou, Efpraxia D. Zamani and John Soldatos.
The paper spotlights how business decisions and day-to-day practices can drive the metaverse toward responsible, and ultimately sustainable, development. It translates this into four action areas for companies: responsible use of metaverse applications (e.g., for sustainability initiatives, efficiency improvement, traceability), ethical design and deployment (e.g., through ethics‑by‑design and guardrails against theft, bias, and cyber risks), transparent data governance (e.g., through policies that ensure privacy‑first, fair data use, quality controls, clear ownership), and accountability to stakeholders (e.g., by ensuring usability and access, wellbeing, dignity in human‑tech interactions, and fair virtual economies).
During the conference, Milena also presented her PhD research work conducted under the industrial supervision of INNOV-ACTS on responsible business models for the metaverse at the Junior Faculty and Doctoral Consortium. She participated in the workshop “AI in Higher Education,” reflecting with other participants on use cases, opportunities and challenges of AI in university curricula and programs.
